Word ook Aflossingsblij: NVB-Teamleider Communicatie Hanan Laghmouchi over belang en totstandkoming van de campagne

10 juni 2020
“The great thing about ‘aflossingsblij’ is the new term we created, the music, the dance, the diverse people you see on screen, it is catchy. It affects people’s emotion to the point where people would want to look further. They watch the commercial, they go to the website. When your creative is well put together, it will increase your impact.”

Teamleider Communicatie Hanan Laghmouchi vertelt over de campagne Aflossingsblij op dvjbrandgrowth.com.
Lees het hele interview (engels)